Junior Mafia kids wear came about whilst the 'slightly' pregnant owner was shopping in a popular high street store looking for some gifts for loved ones who had just entered parenthood. As she arrived at the top of the escalators all she could see was a swarm of pastel pink and baby blue. After leaving the store feeling slighty nauseous (unsure whether it was morning sickness or an adverse reaction to pastel colours) she felt it was time to add some bling!

After the birth of her first son she tried to see if she could regain some braincells and sanity, and set about putting some pen to paper (well, mouse to computer) to inject some colour into this mainly pastel coloured and gender divided market.

The designs are inspired from a love of hip hop and a passion for fashion. And as a baby grow or t-shirt is such a basic essential in every little bambino’s wardrobe why not make a statement with one (or ten) bold pieces when they make their entrance into this fabulous world of fashion.